Anjula Acharia, CEO of A-series Investments and Management and Prerna Gupta, Founder and CEO of Hooked, join Cheddar to...
Dubbed the “teen whisperer” from many, Gupta says that running Hooked keeps her young.
Meet Prerna Gupta, CEO & Founder of HOOKED, a digital storytelling platform reaching 100 million Gen Z viewers worldwide...
Entrepreneur Prerna Gupta is trying to avoid those mistakes with her mobile reading and short-form video app company Hooked,...
Getting your kids to do schoolwork can be a struggle, but the Hooked App is here to help! Prerna...
This year’s top content purveyors—such as Hulu, Netflix, Jigsaw, Lion Forge, Participant, and more—are delighting audiences and amplifying voices.
During an MIC Summit panel on storytelling, creators Terence Carter, Matthew A. Cherry, and Prerna Gupta discuss bypassing old...
Not many founders can say that they’ve reached over one billion people. However, serial entrepreneur Prerna Gupta has defied...
This week, Liz is joined by Founder and CEO of Hooked, Prerna Gupta to discuss how she cycled through...
On this episode of Behind Her Empire podcast, hear from serial entrepreneur and investor Prerna Gupta. After being at...
Topping app store charts is a once-in-a-lifetime experience--unless you're a mobile entrepreneurship genius like Prerna Gupta.
These incredible women juggle their day jobs with side hustles, virtual learning with virtual meetings, tradition with technology and...
Esha Gupta is the Content Director at Hooked and was on our Building Cool Apps and Coding the Future...
Hooked, a celeb-backed startup that produces serialized “chat-fiction” for smartphones, is going big with its first long-form story on...
Chat fiction startups have been exploring the types of stories you can tell in the form of text message...
Mobile storytelling startup Hooked has just announced a feature-length multimedia fiction thriller series, produced specifically for vertical screens, which...
There's a new format in the world of storytelling: Interactive fiction apps. A few of the biggest apps —...
Who says millenials don't read? An app telling stories in text form is a global hit
Listen to an audio podcast interview with Hooked Founder and CEO, Prerna Gupta
Innovators share how they've brought book content to new platforms
These apps offer engaging story-telling with bite-sized anecdotes and interactive elements
Hooked saving fiction for the social media generation, one terrifying text message at a time
This new format trades in pages for text messages
The Hooked Story
The best thriller you’ll read this year might not come in paperback. Instead, it might be in the form...
More than ten billion fictional messages have been read on Hooked, which consistently ranks near the top of the...
Hooked is listed as one of the most exciting women-run companies to keep an eye on
Though launched only a few years ago in 2015, Hooked has already risen to the top of Apple’s top...
Hooked takes the idea of epistolary storytelling into the 21st century
Hooked is listed as one of the top startups to watch, according to VC Investors
Prerna Gupta (CEO of Hooked) is getting the Snapchat generation hooked on reading fiction in a surprising way
Snapchat and Tribeca Film Festival are back at it again with the super-short movies.
OK, it’s not exactly Dickens. But how about a great story delivered to you by text message?
Hooked is currently the top grossing book app for iOS in the US
This mobile app is making noise in Silicon Valley as it disrupts the content industry
The Hooked Founders have been making a bold pitch to Hollywood -- use data to find the next 'Harry Potter'
Through a text-based interface, Hooked lets the format carry the narrative -- and improves reader retention
Hooked wants to inspire a new generation of fiction designed for the Snapchat generation
The app that wants to turn bite-sized stories into a YouTube-like empire is turning heads in Silicon Valley
Hooked is my new must-read on the train, standing in line for coffee, or even right before bed
Hooked features short fiction for young adult readers
Reading on your phone just got a little more modern with the Hooked app
Will the next great novel be nothing more than a series of text messages?