MEDIUM: HOW WE GOT 10 MILLION TEENS TO READ FICTION ON THEIR PHONES
April 18, 2017
The Hooked story.
"Take a look at Hooked. The app takes the idea of epistolary storytelling into the 21st century by delivering a story to readers in tiny chunks that emulate a text-message-based conversation. All someone has to do is click “next,” and speech bubbles purportedly from each of the characters in the story appear on screen and scroll upward as in a real chat."
"2017 is almost here and it's once again time to predict which startups will take the tech industry by storm. Who better to ask than the startup experts, the VCs that watch the industry, guide the startups, hear their pitches, and invest in them?"
"Prerna Gupta is getting the Snapchat generation hooked on reading fiction in a surprising way: Text messages. Gupta, 35, cofounded Hooked with her husband in August 2015, which also doubles as a way to collect data on what books are resonating with teens."
WASHINGTON POST: More than 1.8 million teens are reading books by text messages thanks to this start-up
December 2, 2016
"OK, it’s not exactly Dickens. But how about a great story delivered to you by text message? That’s the idea hatched by Prerna Gupta and Parag Chordia. The two entrepreneurs launched their company, Telepathic, a year ago with an application called Hooked."
August 18, 2016
"BRIANNA HOWARTH IS a 22-year-old who writes stories that vibrate with eerie tension. In one, a babysitter suddenly discovers that the children she’s sitting have vanished; in another, several teenagers break into their school to pull a late-night prank, only to find something seems to be hunting them. Classic YA horror, right?"
"Something about this format grabs readers by the collars - including me. When I first booted up Hooked, I wound up reading nonstop for three hours, frantically mashing the Next button over and over."
- Clive Thompson, Wired Magazine, August 2016
June 21, 2016
June 12, 2016
"This mobile app is making noise in Silicon Valley as it disrupts the content industry. With Hooked, you can read chat stories and divine a future of Hooked writers. I had a chance to catch up with the founder Prerna Gupta to interview her."
vanity fair - france: TECH STARS
April 27, 2016